The FUTURE Of Market America – an interview with JR Ridinger
I wanted to share an article about our President/CEO of Market America JR Ridinger. When JR Ridinger isn’t out striking mega-deals with companies like Shop.com, he spends a great deal of time networking with other professionals throughout the industry. Recently, he was interviewed by a leading internet marketer in Kris Jones.
In JR’s interview, he talks about “thinking BIG and living even BIGGER.” What do you dream about often? Are you putting yourself in the right position to reach those dreams?
Take a moment and read the complete interview here.
I wanted to share with you one of the questions that he was asked about the “Future of Market America
Question #7: Please share with us what we can expect from Market America over the next three years. Take your gloves off and help us dream.
JR RIDINGER: Our focus this year will be on optimizing the shopping experience to make it more engaging. People won’t be able to live without it. We plan to emerge as the leader in social shopping, which is already a paradigm-shifting phenomenon, but no one is positioned to do it like Market America. Social Sopping happens naturally when people share their feelings about products, brands and prices through social networks. Technology allows us to aggregate info about products, prices and deals, and then share it with others.
Consider that Market America already has a monetized network of 180,000 Market America distributors or Shop consultants and 3 million registered Preferred Customers. Social Shopping is when you involve friends and others in the shopping experience, and we already have the community in place. Combine that with Shop.com’s comparison shopping engines and their amazing social shopping platforms like Trend Shop or the patented E-gifts. Then add the magic of Market America’s Paid to Shop and it takes it to a whole new level!
We believe it challenges online shopping giants like Amazon. You may think that is a lofty or even unrealistic goal because of size and positioning. We are currently ranked #54 on the Internet Retailer Top 500 and they are #1. However, we were rated number #1 Most Improved in 2010, and that was before the acquisition and partnership with Shop.com. We plan to move into the Top 10 this year and then to the top. Now, that may be a David and Goliath story. Of course, we are David, but we have the slingshot, the stone and the careful aim. Remember, David won!
In the long-term, we have a second major play in mind that is even bigger than shopping. Providing a solution to retailers, affiliate marketers and other shopping portals by supplying them with data feeds to power their sites. In order to accomplish what we have planned, we need to vertically have the best data feed and channeling program along with affiliate and order tracking. Shop.com already has an amazing program for merchants to upload their products and accommodate any set of business rules. We plan to be the best at this for our vertical application and plan to enter the space horizontally to provide the best data feed management, tracking and channeling capability, and incorporate One-to-One Marketing to improve conversions for the merchants.
Find out why NOW is the best time to join Market America and get in on the bottom floor. Visit our website for an overview on becoming a Market America distributor.
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